- Aug 15, 2017 -
The first commercially available sports bra was the "Free Swing Tennis Bra" introduced by Glamorise Foundations, Inc. in 1975. The first general exercise bra, initially called a "jockbra", was invented in 1977 by Lisa Lindahl and theater costume designer Polly Smith with the help of Smith's assistant, Hinda Schreiber. Lindahl's sister, Victoria Woodrow, complained about her bad experience exercising in ordinary bras, having experienced runaway straps, chafing and sore breasts. During the course of Lindahl and Smith's exploration for a better alternative, Lindahl's husband suggested that what they needed was a jockstrap for women's breasts. In the costume shop of Royall Tyler Theatre at the University of Vermont, Lindahl and Smith actually sewed two jockstraps together and nicknamed it a "jockbra". It was later renamed a "jogbra". One of their original Jogbras is bronzed and on display near the costume shop of the theatre. Two others are housed by the Smithsonian and another by the New York Metropolitan Museum of Art.